One of the best and inexpensive methods to get your message out is through Press Releases. Distribution methods have evolved and can now be linked to social media as well as being picked up by various media.
Employees, vendors and suppliers want to be appreciated. Internal branding adds enthusiasm, loyalty, often yielding additional revenues because they are more loyal as they feel appreciated.
In the event of a crisis with your business, handling it properly is key to minimizing any negative effect on your business. Don't let a negative ruin your business.
Media relations are a valuable resource for your business. Knowing when and how to utilize these relatiionships is key and will create additional positiive exposure.