Over the past 10 or so years, marketing has changed and evolved with technology. The method in which we engage our customers has changed from face to face to mobile to mobile.
Integrating the various methods to reach your audience with your messaging and engaging your audience is critcal to the success of a campaign, product launch, market launch or event. While engagement is still the goal, the methods to engage have drastically changed.
So as you think about your marketing plan, think about your audience and the way they want to be communcated with - video, social media, print or webinar.